SHOP 11 LAWSON STREET BYRON BAY NSW 2481

5.5.11

GUESS WHAT???


IS YOUR DREAM TO LIVE IN BEAUTIFUL BYRON BAY? To Own Your Own Business? To Have a Regular Income? Want to know more? Copy this link for all the details...http://byronbayswoon.com.au or click on the link headlined CHECK THIS OUT!! With Love x o x

COLOUR ME HAPPY





Swoon11 just couldn't pass up this post "COLOUR ME HAPPY", it just makes us smile, it makes us feel alive. Colour can change an ok day into an amazing smiley, happy day. Embrace a little bit of colour into your day today... x o x o

SWOON11 WELCOMES "MINKPINK" TO ITS HANGERS!!!











2.4.11

27.1.11

Fashion is not something that exists in dresses only....

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street, fashion has to with ideas, the way we live, what is happening." - Coco Chanel



And how true... Swoon11 could not pass up this quote from the fashionable lady herself Coco Chanel. Because we do see fashion on the street... thanks to "The Sartorialist" and his beautiful partner "Garance Dore", both of these "on the street" blogs have given us an amazing view on how fashionable our busy or lonley streets can be! It's not just the cute dog tied to a lamp post or the amazing Prada advert with the brand new Prada heels... (the ones I know I can't afford and of course I can only dream of them when getting ready on saturday night for dinner with friends... thinking if only I had those new Prada heels to top this outfit off!!) Getting back to the street... yes our streets are changing and we LOVE it.... So it's time to Style it up ladies!! Take a good look at our mood boards above. They have been totally inspired by that exact quote by Coco Chanel, so enjoy ladies and we will see you in-store at Swoon11 this weekend for some inspiration and amazing styling. Love the team from Swoon11 xox

29.12.10

WRANGLER IN-STORE NOW @ SWOON11...


Lips Advert for Wrangler- 1979!!






You can't go wrong with denim cut-offs and a white basic tee- a classic and time-less look for all ages!!

Wrangler Averts From 1960-1980!!

Wrangler Advert- 1982!!

History Time... 20-year-old C.C. Hudson leaves Spring Hill Farm in Williamson county, Tennessee, and makes his way to North Carolina, seeking his fortune in the emerging textile industry. He finds work in a factory making overalls, where he earns 25 cents a day sewing on buttons... 1897
Hudson's workplace closes. He and a few others buy several of the sewing machines, lease space above a downtown grocery store and incorporate as the Hudson Overall Company... 1904
The business builds its first factory on the corner of South Elm Street and changes its name to Blue Bell Overall Company. Legend has it that a group of railroad workers who bought overalls at the Hudson store gave C.C. Hudson a bell, and after spending time in the factory, the bell – like everything else – became covered in blue denim dust, hence “Blue Bell”... 1919
Blue Bell launches Super Big Ben Overalls, made out of 100% Sanforized Fabric that reduces shrinkage after washing to less than 1%. This sets a new standard for the industry... 1936
Blue Bell acquires the Casey Jones Work-Clothes Company and the rights to a rarely used Casey Jones brand name: Wrangler... 1943
Blue Bell starts to develop a jeans line for cowboys, hiring famous tailor Rodeo Ben. Blue Bell workers take part in a contest to give the jeans a brand name. The winning name is Wrangler, synonymous with the name for a working cowboy. Wrangler is born... 1946
After designing and testing 13 pairs of prototype jeans, Blue Bell introduces the Wrangler 13MWZ to American consumers. A promo campaign is launched featuring 13MWZ test riders and rodeo legends Freckles Brown, Bill Linderman and Jim Shoulders. ... 1947
Wrangler jeans become an icon of youth culture, synonymous with teenagers the world over... 1973
1 in every 5 pairs of jeans sold in America is a Wrangler... 1996
WE LOVE WRANGLER XOXO

28.12.10

Happy Holidays love Swoon11

16.12.10