30.6.10
29.6.10
28.6.10
26.6.10
24.6.10
16.6.10
Sonia Rykiel- Famed for her stripy Knits and Punk Influences
SONIA RYKEIL- The sweater is her symbol and she was crowned "Queen of Knits" by the Americans in 1967. She later became the first designer to put seams on the outside of a garment, and to print words on her sweaters. In particular, she favours long clinging sweaters or small cropped pullovers, large rolled-back cuffs and long shawls. Her colours are usually beige, grey, dark blue and charcoal. In 1980 she was voted one of the world's 10 most elegant women. She proved that knitwear can follow any trend.
SONIA RYKEIL- 2008 Fall Collection
9.6.10
Trend SWOON11 loves - THE LEGGING
The legging is every girl’s wardrobe staple. Even if your tall or short, they are the new stylish way to keep warm this winter. No more “track pants" down to the DVD store, its your leggings, boots and jacket keeping you warm and snug. Channel “The City’s” Whitney Port and wear your leggings under your tweed or floral print shorts, add your ankle boot or ballet flat, mix your fabric by adding your faux fur jacket and slip on your red fingerless gloves. Say hello to the tunic again this winter by teaming your tunic or shorter layers with your leggings. Work your PM tunics with lace and wool leggings perfect for the candle lit dinner and your AM tunics with bright coloured and printed leggings. You will be on trend with leggings this season by choosing prints, colours, zippers, stud detailing, and lace. Break all the rules and have fun with leggings this winter. We suggest Bardot "panel" black legging with exposed zippers- $69.95. Swoon black "classic" legging- $25.00. Wish "revolution" black Legging- $119.00. Azuki "Atomic Pant" black panel legging- $98.00. All available in-store @ SWOON11 NOW!!
We miss you... Lee Alexander McQueen xoxo
Lee Alexander McQueen, (17 March 1969 – 11 February 2010) was a British fashion designer known for his unconventional designs and shock tactics. McQueen worked as the head designer at Givenchy for five years before founding the Alexander McQueen and McQ labels. McQueen's dramatic designs, worn by celebrities including , Lady Gaga, and Rihanna, met with critical acclaim and earned him the British Designer of the year award four times.
McQueen's early runway collections developed his reputation for controversy and shock tactics (earning the title "the hooligan of English fashion"), with trousers aptly named “bumsters” and a collection entitled "Highland Rape". McQueen was known for his lavish, unconventional, runway shows, such as a recreation of a shipwreck for his spring 2003 collection, spring 2005's human chess game and his fall 2006 show, "Widows of Culloden", which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric.
McQueen's "bumsters" spawned a trend in low rise jeans; on their debut they attracted many comments and debate. Michael Oliveira-Salac, the director of Blow PR and a friend of McQueen's said that "The bumster for me is what defined McQueen." McQueen also became known for using skulls in his designs. A scarf bearing the motif became a celebrity must have and was copied around the world.
McQueen has been credited with bringing drama and extravagance to the catwalk. He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion.
FALL READY TO WEAR 2010
“What McQueen was preparing had a poetic, medieval beauty that dealt with religious iconography while recapturing memories of his own past collections. He had ordered fabric that translated digital photographs of paintings of high-church angels and Bosch demons into hand-loomed jacquards, then taken the materials and cut stately caped gowns and short draped dresses. In its ornate surface narrative, that might read as a kick against the plain and restrained direction fashion is taking, but in their own way, the fluted, attenuated lines of his long dresses suggested a calm and simplicity. Instead of aggression, they transmitted the grace of the medieval Madonnas and Byzantine empresses McQueen had been studying”. -PARIS, March 9, 2010 By Sarah Mower.
McQueen's early runway collections developed his reputation for controversy and shock tactics (earning the title "the hooligan of English fashion"), with trousers aptly named “bumsters” and a collection entitled "Highland Rape". McQueen was known for his lavish, unconventional, runway shows, such as a recreation of a shipwreck for his spring 2003 collection, spring 2005's human chess game and his fall 2006 show, "Widows of Culloden", which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric.
McQueen's "bumsters" spawned a trend in low rise jeans; on their debut they attracted many comments and debate. Michael Oliveira-Salac, the director of Blow PR and a friend of McQueen's said that "The bumster for me is what defined McQueen." McQueen also became known for using skulls in his designs. A scarf bearing the motif became a celebrity must have and was copied around the world.
McQueen has been credited with bringing drama and extravagance to the catwalk. He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion.
FALL READY TO WEAR 2010
“What McQueen was preparing had a poetic, medieval beauty that dealt with religious iconography while recapturing memories of his own past collections. He had ordered fabric that translated digital photographs of paintings of high-church angels and Bosch demons into hand-loomed jacquards, then taken the materials and cut stately caped gowns and short draped dresses. In its ornate surface narrative, that might read as a kick against the plain and restrained direction fashion is taking, but in their own way, the fluted, attenuated lines of his long dresses suggested a calm and simplicity. Instead of aggression, they transmitted the grace of the medieval Madonnas and Byzantine empresses McQueen had been studying”. -PARIS, March 9, 2010 By Sarah Mower.
Channeling CHANEL @ SWOON11
The Bardot "Chanel" inspired cropped jacket is available in-store @ SWOON11 now. Add your long string of pearls, embellished buttons, and top your look off with your red felt beret. SWOON 4 CHANEL.
Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of the famous fashion brand Chanel. Her extraordinary influence on fashion was such that she was the only person in the field to be named on Times 100: The Most Important People of the Century.
In 1909, Gabrielle Chanel opened a shop on the ground floor of Balsan's apartment in Paris - the beginnings of what would later become one of the greatest fashion empires in the world. The Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their fashionable mistresses along, giving Coco the opportunity to sell the women decorated hats.
Gabrielle Bonheur "Coco" Chanel (19 August 1883 – 10 January 1971) was a pioneering French fashion designer whose modernist philosophy, menswear-inspired fashions, and pursuit of expensive simplicity made her an important figure in 20th-century fashion. She was the founder of the famous fashion brand Chanel. Her extraordinary influence on fashion was such that she was the only person in the field to be named on Times 100: The Most Important People of the Century.
In 1909, Gabrielle Chanel opened a shop on the ground floor of Balsan's apartment in Paris - the beginnings of what would later become one of the greatest fashion empires in the world. The Balsan home was a meeting place of the hunting elite of France and the gentlemen brought their fashionable mistresses along, giving Coco the opportunity to sell the women decorated hats.
4.6.10
Rush into SWOON11 = new LADAKH in-store now
Ladakh: Street-Beat Jumper
Ladakh: Poka-Dot Flapper Dress
Ladakh: Shining Amour Dress
Ladakh: Field of Dreams Skirt
Ladakh: Poka-Dot Flapper Dress
Ladakh: Shining Amour Dress
Ladakh: Field of Dreams Skirt
1.6.10
SWOON11 opens it's T-shirt diary...
Bardot black + white bow T-shirt and Ladakh blue and white ruffle T-shirt. IN-STORE NOW
Ladakh black + white T-shirt and Bardot black and white Paris T-shirt. IN-STORE NOW
Hunting Bird printed T-shirt and Anise horse T-shirt. IN-STORE NOW
These last few seasons we have seen the t-shirt grow beyond a wardrobe staple. With lanvin, Balmain and Chanel printing and embellishing tees we have reached a new level of tee mania... your faithful old tee just got fancy! Your chosen T-shirt will be perfectly matched back to your favorite jeans and your lace up canvas shoes; its the simplicity of this look that makes it so timeless and always a winner. The T-shirts show cased in SWOON11 diary are available in-store now!
Ladakh black + white T-shirt and Bardot black and white Paris T-shirt. IN-STORE NOW
Hunting Bird printed T-shirt and Anise horse T-shirt. IN-STORE NOW
These last few seasons we have seen the t-shirt grow beyond a wardrobe staple. With lanvin, Balmain and Chanel printing and embellishing tees we have reached a new level of tee mania... your faithful old tee just got fancy! Your chosen T-shirt will be perfectly matched back to your favorite jeans and your lace up canvas shoes; its the simplicity of this look that makes it so timeless and always a winner. The T-shirts show cased in SWOON11 diary are available in-store now!
New layers from LADAKH 4 SWOON11
Ladakh- Wilco Tee
Ladakh- Boston Bouquet Cardi
You will want to pop these new printed long-sleeve tees from LADAKH in your wardrobe this winter. Perfect for layering with your new tailored black blazer, military jacket, or your leather biker jacket. Be sure to team your layers with a brightly coloured cable knit scarf and finish off the look with a cherry red lip gloss. Both styles are available in-store now at SWOON11.
Ladakh- Boston Bouquet Cardi
You will want to pop these new printed long-sleeve tees from LADAKH in your wardrobe this winter. Perfect for layering with your new tailored black blazer, military jacket, or your leather biker jacket. Be sure to team your layers with a brightly coloured cable knit scarf and finish off the look with a cherry red lip gloss. Both styles are available in-store now at SWOON11.
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