JUST IN: Check out this talented lady...

... and her name is Lana... this is her photo comp entry WOW!!!

Photo Comp Entries....

All the girls at Byron Swoon11 are over the moon with all the creative and fabulous photographs that have been sent in for the $500 wardrobe photography competition... and as you can see it's going to be a hard choice!! Thank you to everyone that entered... we have been over overwhelmed with all you talented people- Keep up the great work!! XO

A day in Byron Bay...

SWOON CALENDER- August 19th-31st, 2010

Need help finding out what to do for the rest of August? Are you in need of inspiration? Or do just need a break in your routine? Take a look below and emabrace what August has left for you!! With love from Swoon11....

New Spring from Ladakh IN-STORE!!

The press is out... Uscari, Ladakh, Soles and Nude!!!

Uscari- Denim cut offs $129.95

Soles by Nude footwear- Peep toe clogs $139.95 Nude footwear- Wedge clog $189.95

Nude footwear, Ladakh zebra singlet, and Uscari leather panel dress.

WIN A $500.00 FASHION WARDROBE FROM SWOON11

Don't miss out on winning a new wardrobe from Byron Swoon 11. How do you win this AMAZING gift you may ask?? It's so simple and fun because all you have to do is take a fashion photograph of yourself or your bestie in your favourite fashion outfit. You can enter as many times as you like.... be creative and fun, we want you to embrace your styling secrets and make your fashion photo a winner!! Send your entries to: byronswoon11@gmail.com NOW!!

Swoon11 loves SOCKS AND SANDALS

Socks-and-sandals; it might sound a bit too uncool-for-school, but it’s a catwalk trend that has taken fashionista's by storm!
Prada resort 2010-2011


Ankle-socks and knee-highs have long been a favourite look to accessorise the flat lace-ups, platforms, wedges and stacked heels on the catwalk for Milan’s Consuelo Castiglione of Marni, and London’s Margaret Howell, as well as the high-priestesses of style, Miuccia Prada and Rei Kawakubo. Burberry’s Christopher Bailey clearly regards socks as the new tights, while John Galliano made glitter-ball socks the finishing touch to his strappy 40s-style wedges and lacy little wisps of dresses in Christian Dior’s spring/summer 2010 runway parade.

OUR TOP 5 FAVOURITE RUNWAY TRENDS WE LOVE...

Runway look #1... EMBELLISHMENT

TEXTURE REPLACES PRINT AS THE SEASON'S FAVOURITE FORM OF ENRICHMENT, FROM BROCADE TO BEADING.

Runway look #2... STATEMENT POUTS

FROM SWEETLY STAINED CRIMSONS TO BOLD, LACQUERED "GLAM-PIRE" LIPS AT DONNA KARAN AND GIVENCHY,RED POUTS WERE RED-HOT!

Runway look #3... ACE OF LACE

THE ELEGANCE OF SHEER STARTS HERE WITH LACE COVERING THE RUNWAY. DESIGNER MARC JACOBS WAS INSPIRED BY WOMEN OF THE 1950'S, THE ROMACE OF LACE WITH DOLCE & GABBANA AND WE LOVE THE "DELICATE" MATTER OF LACE WITH CELINE.

Runway look #4... ARM CANDY AND KNUCKLEDUSTERS

STATE YOUR CASE WITH MULTI-LAYERED NECKWARE, STACKED CUFFS AND KNUCKLEDUSTERS. MORE IS BETTER NOT LESS IS MORE, EMBRACE YOUR BLING!!

Runway look #5... BELT UP

BE STRONG OR SUBTLE: THAT'S THE MIXED MESSAGE WHEN IT COMES TO CINCHING THE WAISTLINE. A PERFECT LADY, OR BOUND FOR THE TRENCHES - YOU DECIDE!

MODELS OFF DUTY.... runway Autumn/Winter 2010-2011

Off-duty models... we love the "on the street" - no stylist required look! Models are on trend with the look of simplicity, and of course the "I just rolled out of bed" look which is so chic and casual we can"t help not to love.

ON THE RUNWAY... MARC JACOBS

Marc Jacobs, ever the showman, unwrapped the season's new modesty at his eponymous New York outing with a maximum of suspence and a minimum of front-row celebrities, or flash. He and business partner Robert Duffy tore down the curtains of brown butchers paper to reveal 56 models waiting to,well just get on with it!