McQueen's early runway collections developed his reputation for controversy and shock tactics (earning the title "the hooligan of English fashion"), with trousers aptly named “bumsters” and a collection entitled "Highland Rape". McQueen was known for his lavish, unconventional, runway shows, such as a recreation of a shipwreck for his spring 2003 collection, spring 2005's human chess game and his fall 2006 show, "Widows of Culloden", which featured a life-sized hologram of supermodel Kate Moss dressed in yards of rippling fabric.
McQueen's "bumsters" spawned a trend in low rise jeans; on their debut they attracted many comments and debate. Michael Oliveira-Salac, the director of Blow PR and a friend of McQueen's said that "The bumster for me is what defined McQueen." McQueen also became known for using skulls in his designs. A scarf bearing the motif became a celebrity must have and was copied around the world.
McQueen has been credited with bringing drama and extravagance to the catwalk. He used new technology and innovation to add a different twist to his shows and often shocked and surprised audiences. The silhouettes that he created have been credited for adding a sense of fantasy and rebellion to fashion.
FALL READY TO WEAR 2010
“What McQueen was preparing had a poetic, medieval beauty that dealt with religious iconography while recapturing memories of his own past collections. He had ordered fabric that translated digital photographs of paintings of high-church angels and Bosch demons into hand-loomed jacquards, then taken the materials and cut stately caped gowns and short draped dresses. In its ornate surface narrative, that might read as a kick against the plain and restrained direction fashion is taking, but in their own way, the fluted, attenuated lines of his long dresses suggested a calm and simplicity. Instead of aggression, they transmitted the grace of the medieval Madonnas and Byzantine empresses McQueen had been studying”. -PARIS, March 9, 2010 By Sarah Mower.
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